Ye Wang, Ph.D.

Associate Professor

Biography

Dr. Ye Wang graduated from the Missouri School of Journalism at University of Missouri – Columbia. She holds a Ph.d. in journalism. Her research agenda features a focus on interactivity and engagement on websites and social media. She has conducted research on engagement on branded social media sites, interactivity within online health communities, cause-related marketing, cross-cultural communication, and advertising education. Her recent investigation explored opinion leadership and engagement with social norm campaigns on social media. Her works have been accepted for publication in Health Education & Behavior, Journal of Consumer Health on the Internet, International Journal of Nonprofit and Voluntary Sector Marketing, Howard Journal of Communication, International Journal of Advertising, Journalism and Mass Communication Educator, the International Journal of Strategic Communication, and the International Journal of Internet Marketing and Advertising. She also co-authored several book chapters on online communities and journalism education.