College of
Arts and Sciences

Ye Wang

Ye Wang
Chair and Associate Professor
College of Arts and Sciences

Contact Info
103E Manheim Hall


Dr. Ye Wang is an Associate Professor and the Chair of the Department of Communication Studies, University of Missouri, Kansas City. Her publications feature a focus on interactivity and engagement on websites and social media. She has been published in top journals like Journal of Business Research, Journal of Health Communication, Journal of Product & Brand Management, Health Education & Behavior, etc.. She has been collaborating with data scientists on a wide range of topics, including social media analysis for health communication, country personalities, implicit bias, etc.. She was awarded the Research Fellowship of the American Academy of Advertising twice (2017, and 2020). She is a co-PI of NSF’s Open Collaborative Experiential Learning (OCEL.AI) project ($350,000).

2021 The Best Paper Award of the Special Topics Paper Competition of the Advertising Division, the 2021 conference of the Association for Education in Journalism and Mass Communication.
2020 The Research Fellowship of the American Academy of Advertising (AAA),
“ Veracity and Value of Big Data and Trust in Interdisciplinary Research on Content-Based Metrics for Advertising”
2017 The Research Fellowship of the American Academy of Advertising (AAA),
“ Dialogic Engagement with Product Placement in Virtual Reality Films on Social Media”


“ABCDesign and UMKC Egghead,” 2021 UMKC Entrepreneurship Innovation Program Recipient

Health Communication Research for the Eastside Vaccination Project, funded by Jackson County, Missouri

CUE Ethics: Open Collaborative Experiential Learning (OCEL.AI): Bridging Digital Divides in Undergraduate Education of Data Science
Source of Support: National Science Foundation

Communities in Action: Sustainable Science in Cyberinfrastructure
Source of Support: Funding for Excellence, University of Missouri, Kansas City

Enhancing minority experience in STEM, Funded by The College of Arts and Science, UMKC (January 20, 2020)

Selected publications:
Wang ,Y., & Chen, H. (2020). Self-presentation and interactivity: Luxury branding on social media. Journal of Product & Brand Management. (Impact factor: 4.16).

Wang, Y., & Chen, H. (2019). The influence of dialogic engagement and prominence on visual product placement in virtual reality videos. Journal of Business Research. (Impact factor: 4.028)

Bo, L., Wang, Y., & Tsou, M. (2019). A “fitness” theme may mitigate regional prevalence of overweight and obesity: Evidence from Google search and Tweets. Journal of Health Communication, DOI: 10.1080/10810730.2019.1657526. (Impact factor: 1.648)

Wang, Y., & Qiao, F. (2019) The symbolic meaning of luxury-lite fashion brands among younger Chinese consumers. Journal of Fashion Marketing and Management. (Impact Factor: 1.645)

Willis, E. & Wang, Y. (2016). Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community. Journal of Brand Management, 23(4), 457-471. (Impact factor: 1.829)

Wang, Y., & Willis, E. (2016). Examining theory-based behavior-change constructs, social interaction, and sociability features of the Weight Watchers’ online community. Health Education & Behavior. Doi: 10.1177/1090198116629415 (Impact factor: 2.396)

Wang, Y., & Willis, E. (2016). Supporting self-efficacy through interactive discussion in online communities of weight loss. Journal of Health Psychology. Doi: 10.1177/1359105316653264 (Impact factor: 2.182)